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The foundation for a better Internet experience

The number one rule of business is to find out what your customers want and then give it to them. At Localloop, we discovered that the needs of consumers were not being met by the Internet, so we decided to find out what kind of Internet experience they wanted.

In order to build a trusted, reliable and user-friendly destination on the Internet, we talked to over 10,000 consumers and 2,000 local businesses and asked them specifically what they wanted from an ideal website. It became clear very quickly that people wanted a more relevant and respectful internet experience.

It was from these candid discussions that The 4 Pillars of Localloop were forged. These Pillars are the bedrock of our mission and drive everything we do at Localloop. The 4 Pillars are:

  1. Guaranteed Privacy – Respect personal identities and social boundaries

    The Internet is becoming a very scary place. Large Internet giants and now most upstart websites have chosen to commoditize our identities and turn personal privacy into a product that can be packaged and sold to others.

    They offer “free” services to entice users, gather our personal information and sell it behind our backs to the highest bidder. This is how these companies monetize their platforms. It’s not right and in our opinion is not a form of ethical commerce. We discovered from the surveys that consumers no longer want to be viewed as products or leads. This practice is what we call Consumer Trafficking. It is an invasion of privacy and needs to be stopped.

  2. Verified Performance – Establishing a new standard trust

    There are many other websites that “claim” to help people separate the good companies from the bad in the marketplace. But look closely at them and you will find that they are simply “pay-to-play.” This means companies are charging their customers money to use their website and provide rankings based on which business pays the most to advertise on the platform. Consumers have figured this out and no longer trust these sites. They want true metrics and analytics they can trust.

    Localloop delivers this by requiring that every company listed on the Localloop website as a Certified Business have and maintain between a 4 and 5 Star Customer Satisfaction Rating based on a minimum of 20 independent 3rd party verified reviews. These reviews provide consumers with the trusted information they seek, and gives companies unfiltered and unbiased information about their performance.

  3. Advertising Free – Creating an environment free of promotion

    Localloop is advertising free. Consumers are tired of being bombarded by endless self-promotion and they hate being treated as leads instead of opportunities. Internet advertising has become so pervasive that most consumers view it as nothing more than noise, clutter and an annoying distraction. We believe these ads distract and detract from the spirit of mutually beneficial commerce, so we’ve banned it from the Localloop websites.

    The Localloop business model IS NOT driven by selling annoying online ads and as a result, consumers who choose to use the Localloop platform never again have to look at another online advertisement. The Localloop business model IS driven by helping small business owners become better at running their companies. In other words, Localloop gets paid to help business owners succeed instead of getting paid to annoy consumers by providing them what they do not want.

  4. Community Impact – Paying the privilege of service forward

    When was the last time you saw Yelp or Facebook invest in helping local communities? Have you ever seen them sponsor a Little League team or fundraise for a local cause? When it comes to commerce, do they teach small business owners how to improve their companies so they can grow and create more jobs? We believe the answer to all-of-the-above is “no” and see tremendous opportunity to build a different type of company that engages and supports both local community and local business.

    We are often asked how Localloop makes money and the answer is simple. Localloop makes money by providing products and services to local business owners; inspiring, teaching and actively coaching them to improve their business. The harsh reality is that the Internet has changed the rules of the game regarding how consumers get information and make buying decisions. We listened to 10,000 people and have invested the time to build the platform, products and services necessary for local business owners to compete and win while creating more vibrant and supported communities.