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Are you ready to adopt new school communication?

Let’s buy a big ad in the yellow pages. All of our competitors are there. It must be working! Maybe we can run an ad in the newspaper that will bring in hundreds of new customers….just like the big competitors do. Let’s try advertising on TV and see what that does. If people could just "see” our business and what we do, they will certainly stop by. I think a little bit of radio advertising for people on their way to work and back home would be a great way to get our name out there.

Does any of this sound familiar? It’s the way things used to be done and it made some sense before the Internet came along. Not long ago, if you were looking to remodel your kitchen, you’d open the yellow pages to find a contractor. If you wanted to check when a movie was playing, you’d consult your local newspaper. But we all know those days are over, so why does anyone think the old ways of advertising still work like they used to?

The Internet has changed the rules of the game forever!

The new communication model

Profitable new customers are the lifeblood of any business. The Internet now has a significant impact on the acquisition of these customers, all of whom are connected instantaneously to the world. This reality presents a huge opportunity for some small businesses, but an even larger challenge for many others.

Business-to-Consumer (B2C) and Business-to-Business (B2B) purchasers have changed their buying habits. Today, 7 out of 10 purchasers do comparison shopping online before making a buying decision. This way of shopping is easy, convenient and informative, and the business that gets chosen is most often the one that communicates the best.

When it comes to marketing your products or services, is your company able to effectively communicate the value provided via its Internet presence and website? If not, have you ever thought about how much money this challenge is costing your business each year?

Do potential customers laugh at your website because it is old and outdated? Do they immediately lose interest when they see your site and click on the next company listed on their Internet search page? If your website cannot effectively serve as a marketing tool for attracting profitable customers, you are missing a huge opportunity to acquire profitable new customers.

Are you among the 50% of small business owners that doesn’t even have a website? If this is the case, do you think it is a big challenge to attract new customers when 7 out of 10 possible buyers cannot find you on the Internet?

Start thinking about this challenge as a future opportunity! Imagine being able to understand exactly what potential buyers want to know about your products or services and imagine being able to give them exactly the information they were hoping to find. Would this make a game changing difference to your company’s revenues and profits?