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Are you keeping up with the new consumer

Sweeping changes in demographics, individual buying behaviors, technology and communication are creating big challenges for small business owners like you. These challenges are growing with each passing year and small businesses owners need to understand and address these challenges in order to achieve and maintain success.

Here are 4 of the biggest challenges facing small business owners today:

  1. Demographics

    Baby boomers are retiring at the rate of 10,000 per day, which means 10,000 consumers per day are changing and reducing their spending habits. In other words, the size of the economic pie is shrinking at a very rapid rate. To read more, click here.

  2. Buying Habits

    Nearly 70% of consumers do their research online before making a buying decision. This is a huge problem for small businesses that do not have an online presence. It’s also a problem for small businesses that are online, but do not communicate in a way that speaks to and attracts consumers. Do you know how to attract these customers? Do you know if your online presence is compelling or embarrassing? To read more, click here.

  3. Online Tracking

    Big Internet companies are taking advantage of consumers and the marketplace by gathering and selling our private information every time we are online. They are making billions of dollars with this pervasive and intrusive practice, and they are also creating great distrust in the marketplace. This growing distrust is making it harder and harder for small business owners to compete. To read more, click here.

  4. Communication Changes

    When it comes to communicating with potential and current customers, the Internet has changed the rules of the game forever. Click here to read about insight gained from our interviews of 10,000 consumers and 2,000 local business owners regarding the communication challenges facing small business owners that want to grow their companies. To read more, click here.

What will you do? Business owners are often described as "people driven to find profitable solutions to challenges and problems.” It’s the successful business owner who studies a problem, researches possible solutions, implements change and patiently stays the course. Click here to read more.