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Certified Businesses have a competitive advantage

Most consumers nowadays read online reviews before making a purchase. So as online reviews have grown in importance, it’s not surprising that some unscrupulous online review websites and local businesses are “gaming the system” as witnessed by the increasing trend of fake online reviews.

In extreme cases, review websites are even extorting local businesses, leading some to pay customers for positive reviews. This problem is becoming an epidemic! Because Localloop provides independent 3rd party reviews based on your customer list, consumers can fully trust the quality of reviews and customer feedback. Localloop will not allow fake reviews to appear as part of your Localloop business rating.

Take a look below at what others are saying about this big problem and you will see how and why Localloop Certification will give your company a significant competitive advantage:

New Study Shows 10 to 15 Percent of Online Reviews Will Be Fake By 2014. By 2014, 10% to 15% of social media reviews will be fake and paid for by companies, according to a new study by Gartner.

In a Race to Out-Rave, 5-Star Web Reviews Go for $5.The boundless demand for positive reviews has made the review system an arms race of sorts.

Scammers want restaurants to fork over payouts, or digest negative reviews. Scammers are making some restaurants an offer they can't refuse: Provide a payoff or discount, or they'll post a nasty rating on online review sites like Yelp

The internet is the #1 source for local business information. It beats out TV, newspaper and radio!

63% of consumers and small business owners turn to the internet first for information about local companies.

62% of shoppers read consumer-written product reviews online before they buy.

77% of online shoppers turn to consumer generated reviews when they make a purchasing decision

Online reviews are second only to personal advice from a friend, as the driver of purchase decisions.

80% say their purchase decisions have been directly influenced by online reviews.

72% of consumers trust online reviews as much as personal recommendations.

The #1 online source for finding local business information is search engines, ahead of direct searches on specialty sites like Yelp, Angie’s List, online yellow pages listings, and individual websites

70% of shoppers share product reviews with their friends, family, or colleagues.

85% of consumers use the internet to find local businesses.

Small business failures up 48% for 2011, drowned in the “sea of sameness”